About Us

About The Owner

About The Owner

Naomi van Staaden, née Bronkhorst, the 3rd youngest daughter of a family of nine children was born and raised in Pretoria. After completing high school she studied COBOL programming and worked for a Private Company as a Computer Analyst.

Her love for Jewelry started after a friend introduced her to Jenna Clifford. She started working, on a part-time basis, as a representative for Jenna at her then called company, Gold Swing Exclusive.

She left the company, whose name then change to Jenna Clifford designs, and got married to Ben van Staaden. Her love for jewelry never stopped, and she started her first Jewelry Studio, in Weavind Park, Pretoria.

As fate wanted it, she then moved to a small holding in Rayton, 10km from Cullinan where one of the biggest diamonds was mined. That was the perfect setting, for her, husband Ben and their three dogs, to start her second love, painting.

She studied jewelry design and started New Season Jewelry & Designs in 1995. She also opened her own workshop, in Rayton, for jewelry repairs and all watch related repairs.




Her love for jewelry designing and her God given ideas gave her the freedom to express her creativity. After designing the jewelry her experienced master goldsmiths step in and manufacture every piece to her hearts content. She created masterpieces that traveled around the continent.

If you want that special one of a kind, mind blowing piece there is no one else to create it for you but Naomi from New Seasons Jewelry & Designs.

Who We Are

Who We Are

New Season Jewelers was established in 1995 following our vision of creating exquisite jewelry pieces. We always believed in uncompromising quality as measure of excellence. Our commitment to quality is integral to everything we do and is reflected in our thoughtful efforts to create extraordinary jewelry pieces for our valued customers. Every jewelry piece is meant to be worn as a masterpiece. We will not only be able to design a statement piece of jewelry that will be suitable to wear everyday but also that breathtaking piece for a special day.

The New Season Jewelers, manufacturing processes involves the most up to date and sophisticated manufacturing techniques with the highest standard of custom designed rings, pendants, crosses, necklaces, brooches and earrings manufactured in 925, 375, 585, 750 and fine gold. We are manufacturers in Palladium and Platinum and have built a strong reputation around our principles. Our designs can all be customized to your taste, based on metal, carat, diamond shape and style.

You'll be able to select your diamond shape from our broad collection including the Brilliant Round Cut, Princess Cut, Emerald Cut and Cushion Cut. You can decide on the colour and clarity of this precious stone. We also have a variety of coloured gemstones, semi-precious and precious gems like rubies, sapphires and emeralds as well as other gemstones you might not be as familiar with. New Season Jewelers are fortunate to source and supply rough material on gemstones. We will cut the gemstones according to your preferred style or per your design. We also repair and polish any broken gemstone where possible.

Our relationship will start with a day of consultation, on a free basis, where we will discuss your idea of a jewelry piece, what requirements you have and a preferred budged. We will supply a 3D design, within a week, for approval. Once we’ve agreed on the design and you have accepted the quotation the manufacturing process will begin and can take up to three weeks.  The complete process from consultation to delivering your masterpiece can take up to four weeks. It will be delivered together with your Valuation Certificate for Insurance Purposes.

We remain committed to creating inspiring pieces of jewelry perfectly attuned to your needs and wants.

Please contact us if you would like us to create, not only a jewelry piece, but something you will treasure forever.